HEJ Natural

HEJ Oat (organic) - Red Berries

  • Organic, vegan & gluten free
  • Made from wholegrain oat flakes and refined with nut butter
  • 40% less sugar than other similar bars
EUR 1,99 EUR 44,22 / kg



Gluten-free wholegrain oat flakes

Less sugar than other similar oat bars

Nut butter to make it gloriously soft

The bar with a soft heart…

T-oat-ally in love

"The new oat bars are the bomb! I love them because they are so nice & juicy & still crunchy."


Cranberries and Raspberries

Fresh berries and almond butter soft: this delicious bar is full of wholegrain oat flakes combined with cranberries, raspberries and creamy almond butter.

What’s in it?

Oat bar for #bettersnacking

We are polishing up the oat bar’s dull image to bring you HEJ Oat – super soft and stunningly delicious. Not dry, no sugar spike, and no gluten.

Selected organic ingredients

The main ingredients are gluten free wholegrain oat flakes, crunchy quinoa, creamy nut butter, and natural sweetness from dates and rice syrup.

40% less sugar

Our wholegrain bar has 40% less sugar than similar oat bars, using dates and rice syrup to bring a natural sweetness.

Refined with nut butter

The HEJ Oat is refined with nut butter. That makes it particularly soft and juicy, and gives it that something special.

3 exciting varieties

Try our wholegrain oat bar in three different flavors - Choco Hazelnut, Red Berries and Choco Banana.

No bad stuff…

Our HEJ Oat contains no cane sugar, no gluten, no palm oil, no artificial flavors or colors.

HEJ, they speak for themselves.

Soft, moist consistency
Hard, dry, or tough consistency
40 % less sugar
High sugar content
Clear ingredient list
Unrecognizable ingredient names
Gluten free
Contains traces of gluten
No added ingredients
Added flavors, colors, and preservatives

Frequently asked questions


  • This article contains oats and almonds.
  • May contain traces of peanuts, soy, sesame and other nuts.

Additional information

  • Certified organic by: DE-ÖKO-006